Strategic Advisory & Principal Investments

Strategy.Value Creation.Ownership.

I work with business owners, private investors and selected companies on strategy, growth, transformation and long-term value creation.

Alongside advisory work, I am progressively developing InvMDLD’s principal investment and active ownership activities, building on hands-on operating experience rather than a purely financial perspective.

Start a Conversation Explore My Approach

InvMDLD is an independent strategic advisory and business ownership platform focused on strategy, value creation and the development of durable businesses.

The approach sits at the intersection of business strategy, technology and ownership, with a focus on growth, transformation and long-term value creation.

That platform is progressively developing toward selective principal investments, strategic acquisitions and active ownership — building on hands-on operating experience rather than a purely financial investment approach.

Advisory

Three areas of work

Founder-led engagements, deliberately limited in number, where strategic clarity and operating experience can materially influence the outcome.

Advisory engagement

Strategy & Growth

Senior-level strategic support for owners and management teams navigating growth, positioning and consequential business decisions.

  • Business strategy
  • Growth strategy
  • Strategic priorities
  • Go-to-market
  • Market development
  • Commercial positioning
  • Product strategy
  • Strategic decision support
  • Special situations
Advisory engagement

Technology & Transformation

Connecting business strategy with technology and transformation to create sustainable enterprise value — at strategic level, above implementation.

  • Technology strategy
  • Product & platform strategy
  • Business model transformation
  • Operating model evolution
  • Technology-enabled growth
  • Transformation programmes
  • Digital capabilities
  • Organisational transformation
Advisory engagement

Business & Portfolio Value Creation

I work with owners and management teams on the priorities that can materially influence the long-term value of a business.

Where acquisitions are relevant, I can contribute at strategic level — assessing strategic fit, acquisition rationale and potential value creation.

  • Growth
  • Strategic positioning
  • Transformation
  • Operating model
  • Go-to-market
  • Management priorities
  • Technology-enabled value creation
  • Strategic initiatives
  • Portfolio-company priorities

Own capital

Principal Investments

InvMDLD is progressively developing a selective principal investment activity focused on businesses where there is strong strategic alignment and an opportunity to contribute beyond capital.

Investments are intended to be made using InvMDLD's own capital, independently or alongside aligned owners and investors.

The approach is long-term and grounded in operating experience, strategic involvement and active ownership rather than purely financial participation.

Over time, InvMDLD aims to expand its ownership activities through selective investments, strategic acquisitions and aligned co-investment opportunities. Opportunities are evaluated through the lens of strategic fit, business quality and long-term value creation.
  • Selective direct investments
  • Minority investments
  • Long-term ownership
  • Active ownership
  • Strategic alignment
  • Operating contribution
  • Co-investment alongside aligned partners
Discuss an opportunity

How I work

Selective by design.

I work on a limited number of situations where strategic clarity, operating experience and hands-on involvement can materially influence the outcome.

Four perspectives, one view

A strategist, operator, technology leader and founder — bringing one integrated perspective to growth, transformation and long-term value creation.

Durable value over activity

I focus on building durable value rather than short-term activity, and on decisions that still hold years after they are made.

Founder-led throughout

Every engagement is led directly by me and shaped around the specific strategic context of the business.

Current operating focus

FortiqX

A secure enterprise communications platform built for organisations operating in critical, regulated and high-trust environments.

FortiqX reflects the operating and technology-building experience behind InvMDLD's advisory work — evidence of the operating model rather than the definition of the firm.

[ FortiqX website link — to be supplied ]

About

Founder-led, by design.

Morana Frankovic

Founder & CEO

I am a founder and business operator with around 15 years of experience across international corporate environments and entrepreneurship.

My background spans corporate leadership, programme management and building technology businesses, with experience across strategy, go-to-market, product development, transformation and long-term value creation.

My work sits at the intersection of strategy, technology and value creation, with an increasing focus on ownership. Through InvMDLD, I am extending that operating perspective toward strategic advisory, selective principal investments and active ownership.

I am also the Founder of FortiqX, a secure enterprise communications platform developed for organisations operating in critical, regulated and high-trust environments.

Strong businesses are built through clear thinking, disciplined execution, strong governance and long-term value creation.

InvMDLD approaches ownership from an operating perspective rather than a purely financial one. The focus is on how businesses are built, positioned, scaled and developed into durable long-term assets.

Contact

Start a conversation.

For strategic advisory, business opportunities, investment opportunities and selected collaborations, feel free to contact me directly.

Send email
Email
morana@mdldinv.com
Entity
InvMDLD d.o.o.